Marketing ultimately comes down to visibility. It doesn’t matter how compelling your products are. If customers don’t know about your business, it may as well not exist. Traditional methods of advertising like media placements in the local paper and radio can certainly work. But relying solely on these channels means missing out on other valuable […]
Branding, Identity & Logo Design Explained Your company brand is not your logo, and neither is it your identity. To create a image for your business or product three things are required; logo design, identity design and branding- all of which have different roles. There has been plenty of discussion about these three different terms, […]
What do some of the largest companies in the world have in common? They have all excelled at building memorable brands that connect with their target audience. A brand is more than just a logo put on various marketing materials. It encompasses how customers perceive a particular company. The distinction is important because a strong […]
The problem with business cards is that it’s practically rendered useless once it’s thrown away. To avoid this, you want to create something more than just your business name and contact number. Your business cards should to be something your potential clients want to keep. That way, even if they end up forgetting about you […]
Deciding to rebrand a restaurant is not an easy choice. The reality though is that the food industry is constantly changing. New waves of trendy restaurants and the growing impact of social media means that restaurant operators must learn to adapt. Those who fail to embrace change may end up losing a competitive advantage to […]
How often have you been sitting in traffic, or stopped at red lights, and taken a look around you? No doubt you will see many cars adorned with business logos, slogans and contact details. Why? Because vehicle signage works. Great advertising not only makes a great impression, but a lasting one, and having your branding […]
You don’t just want another business card or flyer – you want something eye-catching, bold and even a little fancy. You may think foil stamping effects are a bit over-the-top for the average business, but dare to be above average and brave the shiny world of foil. Foil stamping is created by etching a design […]
1. Build your online platform. Using your website or blog you’ve created, engage your audience using multiple different social media outlets. You can then use these outlets to amplify your content and become more involved with your followers and clients. Not all social media outlets are going to work for your particular brand, so finding the […]
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