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Brand Building

1. Build your online platform.

Using your website or blog you’ve created, engage your audience using multiple different social media outlets. You can then use these outlets to amplify your content and become more involved with your followers and clients. Not all social media outlets are going to work for your particular brand, so finding the right ones that will work for you are important. Remember using social media as a platform requires long hours and constant effort, so only picking a few can be more beneficial then using them all.

Your brand doesn’t need to be perfect from the outset, just start with what you believe is right for you, and allow it to evolve naturally. Just starting is better than not at all.

Just a few things to keep in mind when designing and creating your brand:
  • Be original and yourself.
  • Have something different to say to everyone just like your brand.
  • Creating an email list will keep you in contact with followers and clients.
  • Have a design that people will remember.
  • Have a unique and memorable slogan for your mission and purpose as a business.
  • Interact with your customers to help empower them.

Don’t forget that networking, marketing your content and getting guests into blog, bring great power for your business.

 

2. Weave your brand into everything you do.

A large part of everything you are doing should have your own brand throughout. Your life should revolve your brand if you want it to become successful. Your interactions with friend and business colleagues should be about your business, and the way you present yourself daily should be a reflection as well.

If you have a blog attached to your business, incorporate a small part of that brand into each blog post. For instance, our brand is always trying help small business become bigger and better. When we attend networking events, we have the business version of yourself  be the same person you are in your blogs or brand. Trying to be someone you aren’t at an event isn’t helpful, and people can tell when the two sides don’t match.

3. Be consistent.

As a customer yourself, think about the kinds of brands you are always buying and looking at. In all likelihood, you probably keep going back to them because at some point they have shown that they are dependable and can be trusted by what they say. For instance, Dropbox incorporates their blue box logo onto all of it’s messaging services and is easily identified.

This proves that dropbox is always consistent in their branding and it shows when people can easily identify their logo.

All communication and marketing you do should be a representation of the brand itself, your mission and the story of it.

4. Don’t try to please everyone.

In business you are never going to be able to make everyone happy, the key is understand this and not change the brand to please more people. You’re main goal is to be the best brand out there in your field for your customers.

Being yourself will get you further than pretending to be who you think you should be- if that means you are saying things that no one else will about a certain topic, go for it. people are more likely to remember you and your brand more. You’re in business to grow and become successful, not to make every person that comes across you pleased.

5. Produce value.

Value should be produce with whatever it is that you are bringing to the table. You don’t have to be a big successful brand to bring value to your customers. Even brands like IKEA, who have a cheaper products, give their customers plenty of value for their product.

When thinking of what value you can add to your product or customers, like of questions to ask yourself like:

  • Compared to my competitors, what makes my product service and company different to them?
  • With the value I provide, how does that differ from competitors and what value do they bring to their customers?
  • How do my benefits invoke my customers emotions?
  • For the price I am charging my customers, is the value produced enough to make it worth while?
  • Is how I’m marketing myself in accordance to the brand I have created?

6. Associate your business with strong brands.

“Your personal brand is strengthened or weakened by your connection to other brands,” said Shama Hyder is Founder and CEO of Marketing Zen. “Find and leverage strong brands which can elevate your own personal brand.”.

For a start begin looking at the three C’s in business: Company, College and Colleagues. For instance, you may find it beneficial to write and help to contribute to your alumni or their company newsletter or website’s content.

7. Get sneaky with brand-building awareness.

Spreading brand awareness through out-of-the-box techniques and ideas will help get you out there. Like:

  • Partnering and collaborating with local businesses.
  • Creating infographics for different products.
  • Sending referrals to other business that can’t do what you can’t.
  • Using you car as a way to advertise.
  • Creating free premium content even now and then.
  • Running giveaways once in a while to get people to try your products and refer you to a friend and buy more for themselves.
  • Running social media contests, for discounts or prizes.
  • Having a weekly podcast and talking about a particular product.
  • Setting up PPC ads and re-marketing the brand.

Let us know how else you have created your awesome brand!

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